Babka - Xsolla

Introduce Babka, a character-driven suite of B2C services for gamers.

Xsolla's expansion into B2C services led to the creation of Babka, a suite of services for gamers to help unify and manage their experience from online gaming to the metaverse.

• Identify essential values of the founder's philosophy and key drivers of Xsolla’s B2B success.

• Map the current and potential future territory of the gaming industry in relation to Babka’s suite of services.

• Identify the key marketing channels and points of engagement with our customer base

• Craft a narrative that integrates the founders values with the B2B businesses drivers in a way that can develop and deepen coherently across marketing channels and evolve with the metaverse.

Crafted Babka's narrative, designed enrollment for team members and guided team towards creative production culminating with premiere at GDC.

Craft a narrative that seamlessly integrates live events, digital platforms, in-game experiences, and the metaverse, by developing Babka’s narrative as a transcendent character engaging gamers across various platforms, from digital environments to real-world social initiatives, while aligning with Xsolla's vision and values.

• Designed philosophy and strategy which helped secure buy-in to expand the team from 2 to 4 full-time leads and 7 consultant-specialists.

• Developed a social engagement campaign unlocking a $500,000 social media spend.

• Babka premiered at GDC and garnered significant press coverage and livestream features.