Video by Yaroslav ShuraevStoryArtifact is a creative consulting firm that taps into human connection to create strategies grounded in the intuitive process.
Our Services
Brand Development
Brand Strategy
Brand Storytelling
Hands-on and Nature-based Workshops
Copywriting
Research and Insight Development
Content Direction
Production
Campaigns and Activations
Our Approach
Ritual, Artifact, Story. These timeless, undeniably human activities build our sense of self and strengthen our relational bonds. Culture seems ephemeral, elusive. But culture is not a concept, it is the outcome of hands on, direct, interactive experiences shared amongst a family, a community, a team, an organization.
Our Offerings
Listen / Story
Seed Narrative
Breakdown: The business idea or product is solid, but the key people just can’t seem to “click”. A gear seems to be missing for translating a founders clarity and genius to the team. Effort is being made, but the results are slippery.
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Conduct in-depth research and discovery to understand brand history, values, and founder's journey. What is the core? What is the driving force?
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Develop the narrative arc that centers the founder(s) in their ideal outcome and engages the primary circle (investors, core team, key clients) with the heart of the business.
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Design the enrollment medium and ritual for transmitting the heart of the business and the rituals that nurture its assimilation.
Field Narrative
Breakdown: Despite a solid product or service, the team's narratives clash, hindering alignment with current initiatives. Unconscious obstacles obscure the path to cooperation and action.
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Uncover hidden obstacles and contrasting perspectives within the team-organization. Identify clashes of intent or understanding that hinder alignment with the businesses objectives.
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Identify the narrative landscape of the breakdowns. Craft the narratives that bridge conflicting viewpoints, centered on the seed narrative as the guiding force. Craft a narrative of alignment that resonates with each member of the team, providing clarity and direction towards internal coherence.
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Design the rituals and practices that meld each team-departments narrative into unified action towards the key objective.
Fireside StoryField
Experience: Bring your people together in a memorable, intimate, adventurous way. Out of the office, under the stars. Gain the pulse of your company.
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Listen to stories, challenges and insights from stakeholders across departments based on the focus of your inquiry-initiative.
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Collaborative story reflecting session that mirrors and weaves your team's diverse perspectives into an improvisational, character driven narrative.
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Highlight key themes and insights that emerged during the storytelling session. Illuminate the path forward by identifying areas of alignment and areas needing further exploration or resolution.
Make / Artifact
Shape of the Enterprise
Opportunity: an organization seeks to get meaningful corporate art. It doesn’t just want something random and glossy, but to be a custom representation of their business. StoryArtifact crafts a kinetic portrait of the organization which becomes an enrollment tool for introducing people to the business.
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Visualize the interconnectedness of your business through symbolic representation and system mapping.
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Inspire a sense of unity and purpose among team members, guiding strategic decision-making and group cohesion through a shared creative process.
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Fabricate the constellation mobile, serving as a visual reminder of collective goals and values, fostering alignment and collaboration.
Transition of Balance
Breakdown: Due to transitions, pivots, internal or external forces, the team faces challenges in visualizing and understanding the complexities of the business system in relation to specific initiatives or transitions.
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Collaboratively explore the intricacies of the business system, shaping clay into interconnected components, interactions, and dependencies that shape the desired outcome.
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Lead a cross-departmental workshop to collectively sculpt a system map sculpture that visually represents the business ecosystem and its dynamics in relation to the challenge or transition at hand, engineering a three-dimensional blueprint of organizational understanding.
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Utilize the prototype system map during project meetings to see how changes in strategy impact the balance of the system.
Work-Life Balance Personal Mobile
Breakdown: Team members struggle to find balance and alignment between their personal and professional lives. Efforts are being made, but the results are fragmented.
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Guide team members through an exploration of their personal values, goals, and challenges, assembling the building blocks that define their work-life balance.
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Facilitate a workshop where team members craft their own personal work-life mobile, sculpting their individual narratives and aspirations into tangible form, weaving together threads of meaning and purpose.
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Provide ongoing support and resources for integrating the work-life mobile into daily routines, shaping a culture of well-being and productivity within the team, constructing a harmonious balance between work and life.
Practice / Ritual
Personal Ritual Crafting Workshop
Breakdown: Employees face decreasing productivity and increased disengagement, especially when personal interests and work demands are misaligned, leading to higher burnout and turnover rates.
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Discovery in Nature In a serene outdoor setting, participants engage in identifying personal passions and professional goals, exploring how these can converge to enhance work effectiveness and personal fulfillment.
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Crafting Connections Participants design personalized rituals that integrate their interests with daily work tasks. These rituals aim to replace unproductive habits and address professional challenges, enhancing overall job performance.
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Implementing and Measuring Each participant commits to their new ritual, with a follow-up system to assess changes in productivity, satisfaction, and overall well-being, validating the impact and adjusting as necessary for optimal results.
Change Management
Breakdown: Shifts in roles and management structures during transitions can disorient team members, leading to miscommunication, resistance, and a decrease in operational effectiveness.
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As the company navigates transitions and transformations, it stands at the crossroads of evolution and growth, ready to embark on a new phase of its journey.
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Gather the collective wisdom of the team in a ceremonial ritual that honors the past, embraces the present, and charts a course forward into the future.
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Guide the company through a ritual of renewal and rebirth, facilitating a smooth transition from one phase to the next, with clarity, purpose, and resilience.
Brand Activations
Breakdown: Brand activations that are unoriginal, tone-deaf, or fail to resonate with the target audience are a waste of time, money and effort, and can damage brand reputation, alienate customers, and result in missed opportunities for engagement and growth.
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Summon the spirit of excitement and engagement as customers are invited to partake in immersive brand experiences that captivate the senses and ignite the imagination.
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Create moments of celebration and connection as customers interact with the brand in meaningful and memorable ways, fostering loyalty and advocacy.
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Empower customers to become active participants in the brand's story, co-creating experiences that resonate with their values and aspirations, forging lasting relationships built on trust and authenticity.
