Love Signs

Brief / Defend Marriage Equality

To promote compassion and awareness amidst controversy surrounding the Defense of Marriage Act in 2011, advocating for equal rights for all individuals irrespective of age, gender, or sexual preference.
The Defense of Marriage Act sparked debates on marriage equality, challenging societal norms and values. This project aims to transform controversy into compassion and awareness, fostering acceptance and understanding.
Utilize street sign language as a neutral medium to direct citizens towards routes of compassion and acceptance. Installation of street signs in strategic locations serves as a tangible reminder of the importance of inclusivity and respect for all individuals.
Initiate the Love Detour project, to install street signs in key geographic locations. These signs serve as photo opportunities for social sharing, particularly for same-sex and transgender couples, subtly promoting compassion and acceptance.

I am engaging the politically neutral authority of street sign language to direct citizens towards basic routes of compassion and acceptance.”

Noah Crowe

Brief / Love Signs

To enhance outreach efforts of Eve Ensler’s V-Day and 1 Billion Women Rising campaign, raising awareness about resources for domestic violence and empowering vulnerable populations.
Despite digital outreach efforts, V-Day struggles to engage beyond its digital community. The annual Valentine's Day march aims to familiarize vulnerable populations with available help for domestic violence.
Co-opt the politically and economically neutral language of street signs to notify pedestrians about available help for domestic violence. Love Signs dissolve the boundaries between public art, marketing, and social awareness, enrolling the community in the cause for women’s empowerment and safety.
Install Love Signs in public spaces, strategically placing them to reach vulnerable populations and raise awareness about available resources.