Stucco Color Match

Initially hired to create videos showcasing the product development process, with the goal of selling an off-the-shelf product accompanied by video tutorials. However, it was discovered that the business lacked a clear brand identity and strategy, facing challenges in R&D funding and market entry.

Stucco Colormatch sought to introduce a color-matching solution to the stucco industry, aiming to develop a marketable product for sale. With limited capital and no clear plan for R&D or market penetration, the company faced significant obstacles.

Facilitate culture building processes and workshops to align the company's vision with its mission, leading to the development of a compelling brand narrative and business strategy. Initially tasked with producing videos demonstrating the product development process, intending to market the product with tutorial videos.

• As the strategist and brand developer, crafted the brand strategy and business plan, leading to the onboarding of a CEO and COO.

• Pivoted the business model to a mentor-apprentice franchise model, eliminating out-of-pocket R&D costs.

• Led the design of the initial brand identity and integrated the founder's vision and values into the business culture.

Implementing clear guidelines and protocols for participation and engagement, along with respectful education on indigenous practices.

The project shifted focus from solely creating product tutorial videos to a comprehensive reevaluation of the business model, resulting in the adoption of a more sustainable and scalable mentor-apprentice franchise model. This strategic pivot attracted key leadership personnel and laid the foundation for sustainable growth.