New Moon Plant Yourself a Tree

Develop a buzzworthy piece that attracts, educates, and involves citizens directly with the earth, facilitating community collaboration to restore natural areas.

Earth Day events traditionally focus on information and product sales but lack meaningful advocacy for local landscape renewal. This project aims to bridge the conceptual to the physical, engaging communities in a more active relationship with local ecosystems.

Upon waking on Earth Day morning, people encounter an unusual sight: instead of trees, individuals are planted in the earth along city sidewalks. These individuals, accompanied by eco-agents, educate passers-by about the direct relationship between humans and trees, highlighting the importance of trees for our environment and air quality.

Executed and performed proto-type guerilla installation, planting myself for 12 hours in a public location.

Earth Day festivals have been successful at informing the public and selling eco-products, but they are not resulting in the advocacy necessary to renew our local landscapes.

• Generate buzz and intrigue around Earth Day.

• Educate and involve citizens directly with the earth, fostering a deeper understanding of the importance of trees and local ecosystems.

• Develop culture of collaboration and advocacy for the restoration of natural areas.